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Nationwide - Staff engagement and behaviour change

Building society work with Carbon Trust to deliver bespoke staff engagement and behaviour change tool.


The world's largest building society, Nationwide, worked with the Carbon Trust to develop a bespoke version of its online behaviour change tool Empower, to help engage its 15,000 employees with energy efficiency. 

Nationwide's own version of Empower features virtual representations of both retail branches and administration centres, as well as transport options for getting to and from work, details on teleconferencing instead of travelling to meetings, and recommendations on how employees can take action in their own homes. 

Information and reporting on employee pledges helps Nationwide to target the most effective places to change behaviour, as well as monitor expectations and progress. The tool helps communicate to employees how small actions they can take, such as switching off monitors and lights when they are not needed, can make a big difference across the organisation. 

The advice provided to employees was designed to complement the wider efforts to reduce carbon throughout Nationwide's business, following their work on developing environmental sustainability strategies with the Carbon Trust. The building society's energy spend is mostly focused on their own estate. Branches, administration centres, and data centres account for the vast majority of their direct emissions, with branches the highest individual element. Behaviour change is a simple and cheap way to have a big impact on this energy spend, with most initiatives having a payback in around a year or less.

Our employees' support is vital for us to achieve our environmental targets and environmental sustainability must be embedded into the hearts and minds of everyone within the organisation for our strategy to be truly successful. We are pleased to have had an opportunity to work with the Carbon Trust to develop a tailored programme which is relevant to Nationwide and we are confident 'Empower' will help actively engage and inspire our employees on our journey towards a lower carbon future.

Lynn Forrester, Sustainability Manager, Nationwide

Debra Bailey, Group Services Director for Nationwide discusses how the Carbon Trust have helped them on their journey to becoming a more sustainable organisation.

View the video below:

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