International consumer research shows continuing levels of support for carbon labelling on products, with two-thirds of consumers saying they think it is a good idea.
Consumer purchasing power could be one lever to drive decarbonisation, but to be truly effective, consumers must be able to readily access information on the true climate change impacts of products and services.
With a growth in corporate demand for product carbon footprinting and labelling, this webinar will provide an overview of footprinting and the benefits that a company has to gain by quantifying the carbon footprints of their products and services.
Experts from the Carbon Trust will present insights from recent consumer research which shows sustained support for carbon labelling on products from an international survey of 10,000 consumers across France, Germany, Italy, the Netherlands, Spain, Sweden, the UK and the US.
We will discuss how a product carbon label can allow you to demonstrate to key stakeholders your transparent and proactive approach to measuring and reducing carbon emissions, and joined by evian UK's Brand Marketing Manager who will discuss how certifying the carbon footprint of their products has allowed them to communicate their carbon impact with confidence.
There will also be the opportunity for you to submit your questions to our experts during a live Q&A.
About the Carbon Trust
The Carbon Trust launched one of the world's first carbon footprint certification schemes and product carbon footprint label in 2007. It is currently working with major brands on product footprint labelling projects that will see the Carbon trust product carbon footprint label appear on many thousands of SKUs globally.