- Continued levels of support for carbon labelling on products across all countries, with two-thirds of consumers saying they think it is a good idea
- The brand benefit of sharing information on the carbon footprint of products is also consistent with two-thirds of consumers of all markets surveyed saying they are more likely to think positively about a brand that can demonstrate it has lowered the carbon footprint of its products
- France, Italy and Spain are the countries with the highest levels of support for labelling with 80, 82 and 79 per cent of consumers respectively saying they think labelling is a good idea
- Sweden has seen the highest increase in support for labelling compared to previous years, though interest in labelling is still relatively modest when compared to France, Italy and Spain
Notes on the research:
The findings in this report are from three separate surveys all of which were undertaken by YouGov. The figures have been weighted and are representative of all adults (aged 18+) in each market. In 2020, the total sample size was 10,540 adults. Fieldwork was undertaken between 25 February-2 March 2020. The survey was conducted online. Full details on all three pieces of research available in the report.