Is your brand at risk from climate change?

The world's first major study of brand value and climate change.

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Publication date: 2005
Information in these reports was correct at the time of publication

Is your brand at risk from climate change?

Publication date: November 2005

It's clear that reputations and brands are at risk from climate change. But until now no one has attempted to quantify this. That's why the Carbon Trust commissioned Lippincott Mercer, a leading brand advisory firm, to undertake the world's first study of this important subject.

Brand value at risk from climate change

Publication date: February 2005

This report focuses on how climate change will become more visible as an issue over the next 5 years, from extreme weather events, to press coverage of the political debate over issues such as post-2012 international emissions regulation and the need or otherwise for nuclear power. This report stresses that in this context, climate change could become a mainstream consumer issue by 2010.

 

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