Making the business case and implementing the transition

Helping sustainability leaders and senior decision-makers move from climate ambition to delivery.

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The Business Action Guide to Climate Transition

Overview

Co-developed by WBCSD and the Carbon Trust, and informed by insights from 27 global companies, this guide provides practical tools, evidence frameworks, and organisational strategies to help companies drive real momentum for their climate transition, from stakeholders buy-in to implementation across the business.

Key themes: 

Building the business case for the transition:

  • Evidence aligned with how CFOs, boards, and business leaders make decisions
  • Quantified risks, opportunities, and cost-of-inaction
  • Marginal Abatement Cost Curves to prioritize levers
  • Insights on customer demand and competitor positioning
  • Strong narratives framing the transition as a driver of value and resilience

Implementing the transition:

  • Governance that resolves cross-functional trade-offs quickly 
  • Metrics and KPIs that translate targets into accountability 
  • Incentives that support climate outcomes rather than compete with them 
  • How to embed sustainability teams to drive momentum across business functions

Read the guide here

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