Ainslie has over fifteen years’ experience in strategic communications. Joining the Carbon Trust as part of the in-house marketing team in 2006, she initially worked on a range of campaigns including a national energy efficiency financing scheme for small businesses and profile raising campaigns for pioneering clean tech start-ups. Ainslie now leads on communications strategy for the Carbon Trust Group internationally which includes providing advice on senior stakeholder engagement strategies, media engagement, events and marketing activities. Ainslie specialises in low carbon technology innovation and sustainable energy policy, supporting communications across a portfolio of large scale programmes managed by the Carbon Trust including the UK Government's Industrial Energy Efficiency Accelerator and the Carbon Trust's Offshore Wind Accelerator.
Prior to joining the Carbon Trust, Ainslie worked in the technology PR industry specialising in international communications for the mobile telecoms industry amongst other sectors. She has worked with many large companies including Acer, HTC Europe, NEC and Cisco to raise their corporate profile and launch new product ranges.
Ainslie is a Fellow of the Royal Society of Arts. She also has a BSc (Hons) in Environmental Biology.