Product carbon footprint label
Reduce your carbon footprint through everyday shopping. If you’re looking to make more sustainable choices when you’re shopping, look for the Carbon Trust’s verified footprint label. It verifies that a brand is working to measure and reduce a product’s carbon emissions.
From September 2023 we are releasing new carbon footprint labels, with new claims and additional information, to ensure clarity and transparency. You may still see the previous labels on products in the market for some time. In the interest of limiting waste, packaging with a current label will run its course before the new labels are implemented.
Find out moreWhat is the product carbon footprint label?
What is a product carbon footprint?
A life cycle product carbon footprint measures the total greenhouse gas emissions generated by a product, from extraction of raw materials, to end-of-life. It is measured in carbon dioxide equivalents (CO2e).
Product footprints should be associated with a scope or boundary, the most common being:
- Cradle-to-gate: mostly used for business-to-business (B2B) products. This measures the total greenhouse gas emissions from the extraction of raw materials through to product manufacture up to the factory gate.
- Cradle-to-grave: mostly used for business-to-consumer (B2C) products. This measures the total greenhouse gas emissions from the extraction of raw materials through to the product’s manufacture, distribution, use and eventual disposal.
What products can I buy?
We have verified over 27,000 individual product footprints, and many display our label in more than 40 countries.
Look for it on Tetra Pak packaging, Wyke Farms’ cheese, and Dyson Airblades, for example.
Why is the label important?
Increasingly, consumers want to understand the environmental impact of the products they choose. Over two thirds of consumers, across eleven global markets, say labelling is good for consumer choice.*
Almost 60% of consumers would be more likely to trust that a product carrying a carbon footprint label is taking action to reduce its carbon footprint compared to a similar product that didn't carry a label.
*YouGov research 2023, conducted in 11 global markets
Why the Carbon Trust?
The Carbon Trust has long been at the leading edge of driving decarbonisation. We want to raise ambition in businesses and consumers, to encourage further, faster climate action.
Our footprint labels verify meaningful actions towards emissions reductions and provide transparent consumer communications.
When you see our label, you know that the product’s carbon footprint has been measured to internationally recognised standards and verified by the Carbon Trust.
Product carbon footprint labels are a key part of our mission to accelerate the move to a decarbonised future.
Our label portfolio – from September 2023
The Carbon Trust has offered a range of product carbon footprint labels since 2007, including a carbon neutral verification since 2012.
From September 2023 we are no longer offering carbon neutral verification. This verification has played a critical role in setting businesses on the path to Net Zero, and laying the foundations for a new portfolio of label claims.
As consumers and regulators are demanding more transparency of environmental claims with an increasing expectation of ambition, we are transitioning away from the carbon neutral verification and label and towards new claims.
New label claims will have a greater emphasis on reduction, more ambitious requirements and more information about the claim. You may still see products in the market with the Carbon Neutral label, as it will take a while for those products already verified as carbon neutral to be purchased and consumed.
Our label portfolio
The Carbon Trust footprint label appears on a product or its packaging.
Reduction claims:
Achieved
This claim shows that the product’s carbon footprint is reducing year on year, and that the company has committed to achieving ongoing footprint reductions with validated reduction plans.
Wherever the label appears on a consumer facing product, this represents a cradle-to-grave footprint.
For more information please see Product carbon footprints Requirements for assurance – Part 2: Claims and labelling, clause 2.
Planned
For a first verification the company can claim planned reductions through a carbon management plan.
Wherever the label appears on a consumer facing product, this represents a cradle-to-grave footprint.
For more information please see Product carbon footprints Requirements for assurance – Part 2: Claims and labelling, clause 2.
Achieved, climate projects funded
Meets requirements for reduction claim, plus a commitment to achieving ongoing reductions with validated reduction plans.
Additional funding of carbon projects in line with our carbon credit guidelines.
To be made available in early October 2023.
Planned, climate projects funded
Meets requirements for planned reduction claim, with a carbon management plan.
Additional funding of carbon projects in line with our carbon credit guidelines.
To be made available in early October 2023.
Net Zero aligned
This claim shows that the reductions being made are working toward specific targets on a pathway to Net Zero.
Requirements will be the same as reduction claim but with a reduction threshold aligned to the organisation's Net Zero target pathway.
Full requirements are subject to change and will be available by early October 2023.
Packaging
This claim shows that the packaging’s carbon footprint is reducing year-on-year, plus a commitment to achieving ongoing reductions with validated reduction plans.
The ‘Packaging Verified CO2e footprint’ label has the same requirements as above, but applied to the boundary of packaging only. For more information please see Product carbon footprints Requirements for assurance – Part 2: Claims and labelling, clause 2.5.
Please note only packaging manufacturers are eligible for this verification scope.
Comparative claims:
Lower than family
This claim shows the lifecycle carbon footprint of a product is significantly lower than the lifecycle carbon footprint of a similar product in the brand portfolio.
For more information, please see Product carbon footprints Requirements for assurance – Part 2: Claims and labelling, clause 3.3.
Lower than market
This claim demonstrates the lifecycle carbon footprint of the product is lower than market comparators.
For more information please see Product carbon footprints Requirements for assurance – Part 2: Claims and labelling, clause 3.4.
Other claims:
Verified electricity
This claim shows that an energy product is 100% renewable and has a 0g CO2/KwH emission factor for Scope 2 reporting purposes.
In order to achieve verification, a company must:
- Demonstrate that the product is 100% backed by Renewable Energy Guarantee of Origin (REGO) certificates.
- Have embedded policies and procedures, which relate to data collection, reporting and tracking, to ensure that the emission factors associated with the verified product are reported in accordance with the GHG Protocol Scope 2 Guidance.
Verified CO2e footprint claim
Available for B2B products only.
For more information please see Product carbon footprints Requirements for assurance – Part 2: Claims and labelling, clause 1.7.
Carbon neutral
You will still find products in the market with the carbon neutral label for some time, as we work with existing label holders to transition to our new range of label offers.
We advise that all products carrying a footprint label must provide clear additional information through their own communications channels to ensure the highest degree of transparency.
Requirements for assurance:
View our end-to-end service offering for climate action and Net Zero transition planning
A footprint label is more tangible for the general public than long-term targets and trajectories. A label has the power to bring these issues into people’s every day lives via their shopping basket.
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