The Rack People Ltd

Contact number

The Rack People
Suite 5, The Innovation Centre, Devon Way
B31 2TS
United Kingdom

West Midlands
Republic of Ireland

About the company

The Rack People is a supplier of intelligent ICAS™ cooling rack solutions which efficiently remove heat from rackmounted equipment in server rooms and offices, providing a smart alternative to wasteful Computer Room Air Conditioning. They identify the best cooling and/or quiet solution so you get the best, most energy efficient environment for your IT equipment.

Accredited technology groups:

  • Energy efficient IT & UPS


Case study: bluegfx - a London-based supplier of 3D graphic and CD design software, hardware, render nodes and infrastructure

Existing technology

The client housed their IT equipment in a small broom cupboard-sized server room, containing render nodes, mail servers and network storage. As a portable air-conditioner was insufficient, the cupboard doors were kept open to prevent the equipment overheating, and the noise of the equipment was adversely affecting the office workers.

New technology/solution

The ICAS (Intelligent Controlled Airflow System) cooling rack range provides an innovative way of removing the heat from IT equipment. The efficient cooling mechanism is only required to cool the area inside the rack, effectively drawing the hot air away from the equipment and ducting it elsewhere to dissipate harmlessly.

In the absence of new cooling racks technology supplied by The Rack People, the client would have purchased an integrated wall or ceiling air conditioner connected to an external condenser heat exchanger on the outside of the building, thereby endeavouring to cool an entire room with an expensive, inefficient technology. 

To solve the problem, the client looked at installing room air-conditioning. However, The Rack People suggested that an ICAS quiet office cooling rackmount cabinet, which combined extreme noise reduction and high thermal capacity, would provide a better, cheaper and more energy-efficient solution. The result is a very happy client!

Capital cost: £ 4,200

Carbon saving (tCO2e):  2.42 Kg

Energy saving: £ 3,613 pa

Other savings:
£3,600 pa air con
£600 pa Aircon servicing
£12,000 capital exp 

Project payback: less than 1 year



(Carbon Trust Accredited Suppliers have met or exceeded criteria set by the Carbon Trust designed to examine their capability to deliver thoughtful, well-designed energy efficient and renewable energy systems. As part of the assessment process, the Carbon Trust takes into consideration feedback from client references regarding the suppliers’ performance. Whilst the Carbon Trust has endeavoured to confirm that all suppliers included in the Green Business Directory are of a proven high quality, users of the Green Business Directory enter into contracts directly with Accredited Suppliers to the exclusion of the Carbon Trust, and at their own risk. The Carbon Trust makes no representations regarding, nor does it accept any liability whatsoever in respect of, the performance of any services or the supply of any goods by Accredited Suppliers. Case studies have been written and supplied by Accredited Suppliers. Details should be independently reviewed by prospective customers.)