Product carbon footprint labels: A consumer’s perspective

There is a shift towards more responsible consumption. But would consumers be willing to pay more? And do product labels provide sufficient information? We asked the public to find out.

Watch the video to find out what the public answered to:

  • Is a product's carbon impact something you think about?
  • Would you be willing to pay more for products with carbon impact information?
  • Is it important to have a recognisable label on products?


Find out more about the Carbon Trust label and how it helps consumers make more informed choices