Countering greenwashing through transparent communications

greenwashing webinar

A global sweep found that 40% of businesses' green claims could be misleading1. The planet cannot afford delays, excuses, or more greenwashing.

With climate commitments coming under increasing scrutiny, greenwashing has emerged as a significant worry for businesses. Two-thirds of executives reported that it is a serious concern in their industries and that cracking down on greenwashing is one of the biggest steps governments should do to encourage businesses globally to address climate change2

The risk is clear. If greenwashing is not addressed, it will undermine the efforts of genuine leaders, creating both confusion, cynicism, and a failure to deliver urgent climate action3

We know businesses want to be honest with their customers about their green credentials, but it may not always be clear how to do this.

In this webinar, we will cover:
  • Corporate sustainability context: The rise of public scrutiny and the importance of transparent environmental claims
  • Tackling greenwashing: Green Claims Code by the Competition and Markets Authority (CMA) and advertising self-regulation, awareness and enforcement by the European Advertising Standards Alliance's network
  • Working with the Carbon Trust: Our communication principles
  • The role of third-party assurance
  • Audience Q&A

Joined by the Competition and Markets Authority (CMA) and the European Advertising Standards Alliance (EASA), this exclusive webinar for businesses will explore how to get your green claims right. We will discuss the importance of having integrity and being transparent on demonstrating action on climate, particularly in view of the increased scrutiny from consumers and the media.

We will be joined by two guest speakers. Rob Don, Assistant Director of CMA's consumer protection group, will deep-dive into the Green Claims Code and present the six key points to help you ensure your environmental claims are genuinely green. Lucas Boudet, Director General of the European Advertising Standards Alliance, will cover advertising self-regulation, regulatory frameworks, awareness and enforcement.

The Carbon Trust's Marketing and Communications Director Julia Nicoara will provide an overview of the Carbon Trust's communication principles and how we help clients shape their content and advise them on the best approach to communicating their sustainability efforts. We will also explore the role of third-party assurance, and how we work to international standards to add authority and rigour to your corporate environmental claims.

Join this live webinar to get the green light for your green claims.

Register now


Who should attend?

Sustainability and brand/marketing roles in UK and European businesses.

About the Competition and Markets Authority (CMA)

The Competition and Markets Authority (CMA) is an independent non-ministerial department. We work to promote competition for the benefit of consumers, both within and outside the UK.

About the European Advertising Standards Alliance (EASA)

EASA work with members to promote responsible advertising by providing detailed guidance on how to go about advertising self-regulation for the benefit of consumers and businesses. EASA helps to make sure that ads are legal, decent, honest, truthful, prepared with a sense of social responsibility and created with due respect to the rules of fair competition. 

About the Carbon Trust

The Carbon Trust is a global climate consultancy driven by the mission to accelerate the move to a decarbonised future. We have been climate pioneers for over 20 years, partnering with businesses, governments and financial institutions to drive real change. From strategic planning and target setting to activation and communication - we turn ambition into impact. To date, our 400 experts globally have supported over 3,000 organisations with climate action planning, setting over 200 science-based targets and guiding cities across five continents on their journey to Net Zero.


12021: Global sweep finds 40% of firms’ green claims could be misleading, CMA

22022: Climate Check, Business’ views on climate action ahead of COP27, Deloitte

32022: Integrity Matters: Net Zero Commitments by Businesses, Financial Institutions, Cities and Regions, UN High-Level Expert Group on the Net-Zero Emissions Commitments of Non-State Entities