Clear label, clear benefits: A marketer’s guide to carbon footprint labelling

Prepare your organisation for meeting consumer expectations and tightening regulation on environmental claims and labels, with our practical marketer’s guide to carbon footprint labelling.

A marketer's guide to carbon footprint labelling

Overview

Clear, credible environmental information positively influences shopper perceptions, purchase decisions and, ultimately, sales. With regulation tightening to enable consumers to make more informed choices, the landscape for green claims and environmental labels looks set to evolve. How do you stay ahead in navigating this complexity, while continuing to provide the transparency consumers are looking for?

Our Marketer’s guide to carbon footprint labelling brings together recent consumer insights, regulatory context and practical steps to help brands communicate climate achievements with confidence.

The guide explains how verified carbon footprint labels can build consumer trust and purchase preference, act as a safeguard against scrutiny and support regulatory compliance. Real progress, real tensions, and real honesty on sustainability are what audiences connect with. This guide covers how brands can leverage carbon footprint labelling and messaging across their marketing activities and channels to maximise the benefits.

The guide covers:

  • What influences consumer trust and drives purchase behaviour – based on international consumer and e-commerce insights
  • Evolving requirements for green claims
  • How brands are using verified carbon labels to communicate with confidence and transparency
  • Practical tips for marketers to maximise the benefits of carbon footprint labelling
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Missed the webinar?

On 25 March, we hosted a webinar featuring speakers from the Carbon Trust, law-firm Osborne Clarke, and Amazon Devices. We introduced the guide, presented key consumer insights from new research, and explored how the Empowering Consumers for the Green Transition Directive will impact how organisations communicate green claims and environmental labels. Finally, we inspired organisations to continue to incorporate sustainability in their brand storytelling with top tips and a case study from Amazon Devices.

Watch the webinar

Discover more about our product carbon footprint label

 

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