Prepare your organisation for meeting consumer expectations and tightening regulation on environmental claims and labels, with our practical marketer’s guide to carbon footprint labelling.
Clear, credible environmental information positively influences shopper perceptions, purchase decisions and, ultimately, sales. With regulation tightening to enable consumers to make more informed choices, the landscape for green claims and environmental labels looks set to evolve. How do you stay ahead in navigating this complexity, while continuing to provide the transparency consumers are looking for?
Our Marketer’s guide to carbon footprint labelling brings together recent consumer insights, regulatory context and practical steps to help brands communicate climate achievements with confidence.
The guide explains how verified carbon footprint labels can build consumer trust and purchase preference, act as a safeguard against scrutiny and support regulatory compliance. Real progress, real tensions, and real honesty on sustainability are what audiences connect with. This guide covers how brands can leverage carbon footprint labelling and messaging across their marketing activities and channels to maximise the benefits.
The guide covers:
On 25 March, we’re hosting a webinar that will unpack the key consumer insights from the guide and explore how the Empowering Consumers for the Green Transition Directive will reshape how companies communicate green claims and environmental labels.
Register here
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