With the Empowering Consumers for the Green Transition (ECGT) Directive taking effect on 27 September 2026, businesses are entering a new era of scrutiny. Environmental claims, labels and marketing communications that once seemed acceptable may no longer meet regulatory expectations. In parallel, research continues to show that brands which integrate credible carbon claims and product labels into their point of purchase messaging can positively influence purchasing decisions and deliver measurable sales growth.
- What does compliance look like in practice?
- Which claims are most at risk?
- What evidence will businesses need to provide?
- And how can organisations continue to communicate sustainability in a way that builds trust and drives commercial value
Join experts from the Carbon Trust, Bureau Veritas and Pinsent Masons for a practical webinar exploring what the ECGT Directive means for businesses in the real world. We'll unpack the latest requirements, discuss common areas of concern, and share how leading organisations are preparing for the changes ahead.
Whether you work in sustainability, marketing, communications, legal or regulatory affairs, you'll leave with a clearer understanding of the new landscape, practical guidance on reducing risk, and actionable steps you can take before the Directive comes into force.
Speakers:
- Julia Nicoara, Marketing and Communications Director, The Carbon Trust
- Vivien McEwen, Senior Associate, The Carbon Trust
- Bureau Veritas (TBC)
- Pinsent Masons (TBC)
- Others TBC
