How to communicate your carbon product impact to consumers with confidence

The Carbon Trust presented at the Consumer Goods Forum Sustainable Retail Summit 2021.

Two-thirds of consumers think carbon labelling on products is a good idea and over 50% of consumers would choose a product with a carbon footprint label. Consumer purchasing power could be one lever to drive decarbonisation, but to be truly effective, consumers must be able to readily access information on the true climate change impacts of products and services.

With a growth in corporate demand for product carbon footprinting and labelling, this special session provides an overview of footprinting and the benefits that a company has to gain by quantifying the carbon footprints of their products and services. Our experts Pauline Op de Beeck and Silvana Centty discuss how a product carbon label can allow you to demonstrate to consumers your transparent and proactive approach, and explore how certifying the carbon footprint of products helps brands to communicate their carbon impact with confidence.

Webinar recorded October 2021. 

Related links

Product carbon footprint label

Assurance and labelling

 

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