What is a cookie?

A cookie is a small text file which is placed onto your computer (or other device) when you access our website.

How do we use cookies?

We use cookies to improve your experience of our website and ensure it functions correctly. This includes:

  • Keeping you signed in
  • Understanding how you use our site so we can improve the services, functionality and content
  • Providing more effective and relevant advertising based on your interests
  • Remembering items you have placed in your shopping basket

The information we obtain from our use of cookies does not contain personal data eg name, date of birth. We may collect information such as your IP address, browser and/or other internet log information, but this will not usually identify you personally.

What types of cookies / trackers do we use?


Typekit Adobe Typekit is used to display fonts on the Carbon Trust website. To provide the Typekit service, Adobe may collect information about the fonts being served to you. The information is used to allow you to view the website as it should be seen. For more information visit
Request Verification__RequestVerificationTokenThis is a security cookie that prevents unauthorised posting of content to the website. It holds no information about the user.
Livechat cookies ensure a livechat session works as expected.
Carbon Trust cookiecarbonTrustCookieThis cookie ensures a user's session is not lost, and they remain logged in.

Analytics / Performance

Google Analytics_ga
Google Analytics cookies are used to help us understand how people use the website and what content they look at.
Microsoft  Insightsai_session
This cookie collects usage information for the Azure hosting platform to improve content delivery. It is anonymous.

Advertising / Marketing

Google Adwords Google Adwords uses cookies to help us determine how many people clicked on our Google advertising campaigns
Facebook_fbpUsed by Facebook for delivering relevant advertising.
Facebook Pixel Facebook Pixel is Facebook’s conversion tracking system for ads on Facebook to websites.
LinkedIn Insight LinkedIn Insight helps track conversions and helps us understand how users interact with LinkedIn adverts.
AddThis allows users to easily share content on social media. AddThis uses cookies to track usage. See the AddThis privacy policy at
Google / DoubleclickSID
These cookies are used by Google to measure site usage, remember preferences and present relevant and personalised advertising on search and other websites.

How to turn off Cookies

If you do not want to accept cookies, you can change your browser settings so that cookies are not accepted. If you do this, you may lose some of the functionality of this website.

Some sites use other tracking technologies such as web beacons or images, rather than cookies, but opting out of cookies should also block these.

For further information about cookies and how to disable them please go to the Information Commissioner’s webpage on cookies:


Last updated September 2019.