You can also call us on +44 (0)20 7170 7000, or select 'Live Chat' to chat with one of our advisors

Introducing February’s Certification Panel

27 February 2015 | News

In October 2014 we introduced a new feature where members of our Carbon Trust Certification community could call upon the knowledge and experience of an expert panel of their peers. Take a look below for the latest topics of discussion.

Sustainable business questions and answers

This month's panel:

Certification panel


PHSQ: "We have many customers interested in saving money and reducing their environmental impact through improving the energy efficiency of their facilities and we’d like to encourage this as much as possible. How have you been successful in boosting energy efficiency improvements outside of your organisational boundary?"

Mark Harris, Divisional Building Technology Director - Kingspan
Carbon Trust Standard Bearer since 2012

GSKA: GlaxoSmithKline – Brett Fulford, Sustainability Leader

"We set a value chain carbon reduction strategy in 2010. In the first instance we calculated our value chain carbon footprint to identify our carbon hotspots. This showed that around 40% of our footprint was associated with our raw materials, 44% was associated with the use phase of our products and just 14% from our own operations. Because our raw materials contribute so significantly to our footprint we have been working collaboratively with our suppliers to help them reduce their footprint. This has been achieved with provision of energy assessments and audits at key suppliers to identify carbon reduction opportunities such as energy efficiency improvements. These activities are managed by our Procurement Team which enables improved performance to be linked to contract terms and conditions."

Anglian Water BusinessA: Anglian Water Business – Lee Shipsey, Sales Director

"When it comes to making an investment decision for efficiency measures, it generally comes down to payback. As the cost of technology falls the business case for taking action becomes ever more compelling. Where an organisation is unable to invest, we would consider offering a gain-share funding approach where we pay the upfront costs in return for a share of the savings achieved."

Darran MessemA: Carbon Trust Certification – Darran Messem, Managing Director

"The Carbon Trust is piloting a new Supply Chain Standard which is based on our success in engaging organisations beyond the organisational boundary. We have for example worked with a number of organisations to engage their supply chains to deliver operational efficiencies through the supply chain and share the benefits of capturing these. The Carbon Trust Supply Chain Standard starts with a focus on ‘upstream’ supply (i.e. the suppliers to our client) and we hope will progress to include downstream supply. The principle benefits come from identifying energy efficiency opportunities, sharing best practice, and addressing inefficient connections in the chain."

If you’re interested in the support we can offer then get in touch – or call +44 (0)20 7832 4802.

PHSQ: "We decided to certify our sanitary bin service & Waterlogic drinking water units as it gave us the opportunity to differentiate ourselves against the competition. A surprising benefit of that process has been the way it’s influenced our product development. As we progress our certifications it would be good to understand what additional benefits beyond the external recognition you have found the organisations Carbon Trust Standard to bring?"

Emma Wood, Group Sustainability Manager – PHS Group
Measured and certified products & services to the Carbon Trust since 2012

Anglian Water BusinessA: Anglian Water Business – Lee Shipsey, Sales Director

"From our perspective it’s given us piece of mind that the good work we’ve done to obtain the Water Standard is based on robust data. The independent verification of our achievements that the Carbon Trust Standard for Water brings is incredibly valuable from that perspective.

The Standard also demonstrates our expertise in water efficiency and lends credibility to our argument that we want to help our customers to use less of our product. That’s a difficult message to get across so it helps to have something to show that it’s in our best interests, as well as our customers’ best interests, to use as little water as possible."

PWCA: PriceWaterhouseCoopers – Adam Bushell, National Energy Manager

"Being a Triple Standard bearer to the Carbon Trust Standard for Carbon, Water and Waste has brought a great deal of interest not only from external clients but also within the firm. This shows staff and partners that we are at the forefront of the sustainability challenge, creating a wider awareness and understand of sustainability issues and how staff can affect reductions in a positive way.

The assessment process to gain accreditation to these standards may be daunting to start with but the standards are there to help and support the firm’s commitments to reducing consumption and streamlining processes."

Darran MessemA: Carbon Trust Certification – Darran Messem, Managing Director

"Achievement of any one of the Carbon Trust’s certifications is intended to help our clients in three key areas: cost-reduction, compliance, reputation.

Reputational benefits derive from communicating the achievement of the Standard, to customers, staff and stakeholders. In the process of achieving the certification many of our clients have adapted their products and services to deliver better performance and value, as well as using the certification marks to demonstrate achievement.

Compliance benefits result from using the Standard to evidence action on environmental criteria set out in regulatory and customer requirements, and certification is frequently a differentiator in winning procurement tenders and contracts.

Lastly, cost-saving is the benefit most clients seek, and the certification identifies where cost is incurred, and where efficiency and reduction can be achieved."

For more information regarding the Carbon Trust Standard for Carbon, Water or Waste email or call +44 (0)20 7832 4802.

The Highland CouncilQ: "The Highland Council has been certified to the Carbon Trust Standard since 2008. We’re now focussing on reductions that can be achieved through staff behaviour change. How do the panel effectively conduct staff engagement campaigns across a geographically disperse area?"

Stephen Carr, Principal Policy Officer – The Highland Council
Certified to the Carbon Trust Standard since 2008

QuornA: Quorn Foods – Tim Finnigan, Technical & Innovations Director

"We have realised how much potential could lay with this aspect of engagement and awareness simply by holding workshops and presentations to engage others, then keeping that awareness alive with the use of staff intranet to provide updates – it is surprising how much passion and genuine enthusiasm you can unearth simply by holding clear and accessible briefings. Also identifying ‘champions’ for your cause at other sites will be extremely helpful."

Anglian Water BusinessA: Anglian Water Business – Lee Shipsey, Sales Director

"Physical distance needn’t cause too much of a problem with today’s technology. Training can be delivered using webinars, meetings held as conference calls, and ongoing sharing of ideas can be done through dedicated social media pages.

As Anglian Water Business we’ve seen employee engagement approached many different ways. Whether or not the organisation is geographically dispersed, as far as I see it the keys to success are:

1) Setting a target - in Anglian Water we call these big hairy audacious goals (BHAGs)- you need to set stretching targets that not only capture the imagination of your workforce but are also expressed in terms that are relevant to them. It’s not enough to state how much water you want to save or how much money that equates to, the most successful organisations we’ve seen equate this to something that is meaningful to their employees. I’ve always been a fan of the way the NHS equates its savings targets to how many clinical staff it could fund- it relates resource efficiency back to the core goals of the organisation.

2) Education - in our many years’ experience of advising business customers on how to reduce their water consumption we’ve come across relatively few situations where people intentionally waste water. We’ve got a lot of stories where people think they’re doing the right thing but are actually having a significant impact on water consumption though. Specifically we’ve had many hygiene shift staff in factories proudly showing off their innovative ways for washing down equipment and floors without the need to hold a hose (most involving hose guns and sticky tape) leaving them free to get on with other tasks. In these cases the staff in question thought they were being efficient because they were saving their time but they hadn’t factored in the impact in terms of cost and environmental impact of the excess water used. Once educated about the true cost of water and the impact they were having these staff then changed their practices and provided tangible savings to their businesses.

3) Measure - it’s absolutely essential to measure the amount of water you’re using prior to any form of employee engagement and throughout the period you’re undertaking activity. You need to be able to quantify the benefit your employees are bringing and, as stated in the point above, report this in a metric that will truly inspire a source of pride and achievement. The best approach is also to try and measure the consumption as close to user groups as possible- sub meters can really help as this stops the achievements of your staff to reduce water consumption getting lost in the noise of other consumption. For example you wouldn’t want the hard work your staff had done to reduce their domestic consumption in the kitchens and toilets of your office to be lost amongst increased consumption from a faulty boiler.

4) Communicate - not only in terms of communicating how much water your employees are helping your organisation save but also giving them a forum to share best practice with one another. We deal with many multi-site customers and it’s surprising how many times they don’t routinely share good ideas and solutions between themselves and we often fill that role for them. There’s many ways to improve communication and encourage your employees to share experiences from appointing water champions, to holding water forums or groups on social media, In my opinion each has its merits and some will be right for some organisations and not others, the important thing is that your staff know how to share their good ideas with each other."

GSKA: GlaxoSmithKline – Brett Fulford, Sustainability Leader, Operations

"We are a large diverse organisation with more than 100,000 employees operating in more than 115 countries. A key priority for us has been to engage with all our staff so they understand our environmental sustainability strategy and the associated targets. We have done this in a variety of ways. One of the first things we did was to create a network of sustainability advocates. Their role was to champion sustainability within their business. Selection criteria was developed so only advocates with a personal commitment to sustainability were selected. Advocates have been provided with materials such as posters and video animations to help them communicate why sustainability is important and what people can do to help. We have also used Social Network Tools (Yammer) to share information about what we are doing with the company. We have also created an awards programme so employees who have made a significant contribution to environmental sustainability can be recognised."

Joseph WilliamsA: Carbon Trust – Joseph Williams, Technical & Change Manager

"Nationwide were keen to provide two way communication with their 15,000 employees, to educate them whilst trying to understand their needs.

Using Empower, an online software tool that works on computers and mobile platforms, including smartphones and tablets, Nationwide were able to engage the hard to reach corners of their workforce. To achieve maximum effect, the Carbon Trust modified the tool to specifically reflect the challenges and opportunities of Nationwide’s buildings. Their own version features virtual retail branches and administration centres."


Watch Debra Bailey, Group Services Director of Nationwide as she discusses the impact that Empower has had on environmental awareness since the tool was introduced, resulting in a 20% increase in awareness.

Simply e-mail to arrange a week's free trial of Empower.


Read more about footprint certification.

Back to top