The White Paper explores the concept of Personal Carbon
Allowances - investigating how it could work in practice,
reviewing what a personal carbon allowance would include, and
looking at how big a personal carbon allowance should be. It
includes learning's and feedback from a four-week consumer trial in
Great Britain which set a personal carbon allowance of 20Kg
CO2 per day.
The qualitative findings of the study are fascinating. Consumers
did act to reduce food waste and energy bills, but other areas,
such as holidays and meat consumption, proved harder to address.
There was genuine engagement and enthusiasm from the consumers who
The White Paper also explores the increasingly important role
that business and brands have to play in driving awareness of
sustainability and investigates whether personal carbon allowances
could help consumers to understand how the carbon footprint of
specific products and services relate to a total daily allowance.
Providing easy-to-understand environmental information in a
credible and relevant way is a significant challenge, but also an
Carbon Allowances White Paper (PDF)
The White Paper has been developed by The Carbon Trust, The
Coca-Cola Company and Coca-Cola Enterprises.
Carbon Trust and Coca Cola welcome your thoughts and wish to
encourage debate on this important area. Please email your
views to firstname.lastname@example.org